Bugaboo × Konges Slojd
Cherry Collection

Bugaboo is born in Amsterdam. For the Wave 2 Shanghai launch, we literally float the Butterfly 2 from Amsterdam to Shanghai — carried by an oversized cherry balloon. The journey drifts over Dutch canals and rooftops, crosses oceans and clouds, and lands gently on a Shanghai street. The idea communicates how incredibly light the Butterfly 2 is, while telling a poetic brand story: an Amsterdam icon arriving in China, as effortlessly as a balloon.

Bugaboo诞生于阿姆斯特丹。借第二波樱桃系列登陆中国之际，我们让Butterfly 2被一颗超大樱桃气球托起，从阿姆斯特丹飘洋过海来到上海——越过荷兰运河与屋顶，穿过云海，最终轻轻降落在上海街头。一镜到底的诗意旅程既传达了产品的极致轻盈，也讲述了一个品牌故事：阿姆斯特丹的经典，轻盈落地中国。

Visual-forward. We continue the Amsterdam canal backdrop from C1 and cut rapidly between Dutch and Shanghai streets — mom walking baby in the Dragonfly Plus. Each scene is interrupted by a satisfying clay "squish" that folds the stroller in a beat, then springs it back. Rapid-cut vignettes stack street after street into a rhythmic, playful demo of how fast the Dragonfly folds.

以视觉为主。我们延续C1的阿姆斯特丹运河经典背景，在荷兰与上海的街头之间快剪交替——妈妈推着Dragonfly Plus带宝宝遛街的画面，不时被一只大手"啪"的挤压打断：推车瞬间被压扁，再Q弹回原状。一个城市一个街景一次挤压，节奏感十足地展现Dragonfly Plus到底有多好折叠。

The cherry pattern on the Fox 5 canopy is actual embroidery. We honor this by placing the entire scene inside a stitched textile world. Everything — the mother, the baby, the stroller, the background — is rendered as if embroidered on fabric. This evokes handicraft, premium quality, and the fashion DNA of Konges Slojd.

Fox 5遮阳篷上的樱桃图案是真正的刺绣。我们以此为灵感，将整个场景置入一个针线织就的织物世界。妈妈、宝宝、推车、背景——一切都如同在布料上绣出来的。唤起手工艺的温度、高级质感，以及Konges Slojd作为服装品牌的时尚基因。

A vintage VHS-style summer pool party. Kids splash around, parents chat and relax, cherry balloons float overhead. The Fox 5 supports the family — babies rest comfortably while everyone enjoys the moment. The yellow pool contrasts with cherry pink, echoing the lemon campaign while highlighting this collection's color. June launch = summer content.

复古VHS风格的夏日泳池派对。孩子们嬉水，父母聊天放松，樱桃气球漂浮在头顶。Fox 5默默支持着这个家庭——宝宝安稳休息，其他人尽情享受当下。黄色泳池与樱桃粉形成对比，呼应柠檬系列的同时突出本次联名的色彩。六月上市=夏日内容。

A mother walks with her baby in the Dragonfly stroller. A butterfly visits, the baby reaches for it. They pause at an ice cream truck — mom thinks about which flavor, baby blinks and claps. She shares the cherry sundae with baby. They smile at each other. All in the embroidery textile world — lifestyle narrative woven into the C3 visual treatment.

妈妈推着Dragonfly推车带宝宝散步。一只蝴蝶飞来，宝宝伸手去抓。她们在冰淇淋车前停下——妈妈犹豫选哪种口味，宝宝眨眼、拍手。她把樱桃圣代分给宝宝尝一口。两人相视而笑。全部在刺绣织物世界中呈现——将生活叙事织入C3的视觉风格。

Setting — Embroidered Vondelpark. The world of this film is built from Vondelpark, Amsterdam's most iconic park. We embroider in bikes, tulips, tree-lined paths, pond benches, and picnic couples — all rendered in textile. It grounds the piece in Bugaboo's Amsterdam heritage and extends the AMS→SH visual thread from C1.

场景设定——刺绣版阿姆斯特丹Vondelpark。整部短片的世界基于阿姆斯特丹最著名的公园Vondelpark（冯德尔公园）构建。我们在织物上"绣"出自行车、郁金香、林荫道、池塘长椅、野餐情侣等元素，全部以刺绣质感呈现。既扎根于Bugaboo的阿姆斯特丹血统，也延续了C1从阿姆斯特丹到上海的视觉线索。

A mother bakes cherry cupcakes at home, decorates them lovingly, then heads outside with baby in the Fox 5 stroller. At the door she loads up: the cupcake box, a bottle of lemonade, snacks, a picnic blanket — all tucked into the Fox 5's oversized under-basket. The clay animation style evokes playfulness, retro charm, and a handicraft vibe. The colors are bright and fun. The real hero moment is the Fox 5 swallowing a full family picnic without breaking a sweat.

妈妈在家烘焙樱桃纸杯蛋糕、精心装饰，然后推着Fox 5带宝宝出门。临出门时她把蛋糕盒、柠檬汽水、零食、野餐毯一件件放进Fox 5的超大储物篮——依旧装不满。黏土动画风格唤起玩趣感、复古魅力和手工艺质感，色彩明亮。真正的产品高光时刻：Fox 5能轻松收纳一整个家庭野餐的物资。

This bonus piece reinterprets one of Bugaboo's oldest print ads, where the original Bugaboo rolled confidently across shifting terrains. We bring all three Cherry Collection models into the frame — Butterfly 2, Dragonfly Plus, Fox 5 Renew — tracking right along a rugged path. The wheels keep spinning, the ride stays smooth, the message is clear: Bugaboo handles every surface.

这一彩蛋致敬Bugaboo最早的印刷广告——初代Bugaboo从容滚过不同质地的地面。我们将樱桃系列的三款车型全部请入画：Butterfly 2、Dragonfly Plus、Fox 5 Renew一同向右前行，车轮持续滚动，车身始终平稳。信息很直接：Bugaboo，任意路面都能驾驭。